Increase Your Conversion Rates With Product Photography

High-quality product photography is an essential tool for driving sales to your eCommerce store. It compensates for customers’ inability to touch and feel the items that you’re selling.

In bricks-and-mortar shops, people would usually try the products on display racks before deciding whether or not to buy them.

When it comes to online shopping, they weigh the pros and cons of purchasing a product based on what they see, not feel.

Unfortunately, sometimes the actual look of a product is different from its picture on a website. When a customer experiences this, they end up disappointed and returning the item.

To avoid returns and increase your conversion rate, create visually-appealing product images that are almost tangible.

5 ways to create quality product photos

Proper lighting can be the big difference between a spectacular product image and one that is, well, second-rate.

Anyone can take pictures using a mobile phone or an instant camera, unmindful of the unsightly elements like shadows, but product photography should always produce shadowless photos.

Ample lighting captures not only the shape of an object but also its actual colour and texture.

Now, remember we mentioned the “touch-and-feel” aspect of shopping and how it matters to a shopper? Taking close-ups breaks the invisible barrier between your product and customers. A close-up allows them to scrutinise your product down to its tiniest detail.

Still on the subject of touching and feeling a product, shoot from as many angles as you can to give customers a three-dimensional view of what you’re selling. That way, they can experience the item as if they’ve walked into your shop and touched it.

Also, you’ll want to add a responsive video, which shows how the product works, alongside your multi-angled photos. Not only will it give your customers a clearer picture of your product, but it will also boost traffic on your website. Besides, who doesn’t love videos?

Most important of all, you have to keep it real because a potential customer will want to see how your product can be used day-to-day. Instead of over-editing a picture in Photoshop until it looks extremely fake, apply it to a real-life situation.

If you’re selling a ball gown, for example, how would you present photos of it to a woman with a nine-to-five job? She’s unlikely to buy it if she only sees a tight shot of the dress, but if you show her when and where to wear it, then you have her attention.

More than increasing traffic on your eCommerce website, these tried-and-tested photography techniques will surely lead to a higher conversion rate.

How do you come up with beautiful product images for your site?

Truckload Transportation Software – Take Charge of Company Shipping Processes

Production and manufacturing companies rely on their shipping processes to be reliable. They ship high volumes of products to destinations all over the country. Their main goal is to make money through product sales. Shipping plays a part in the amount of profit a company keeps from their sales. The more money a company spends on shipping, the less profit they make. This may seem like a fairly obvious statement; however, many companies spend far more money than they have to for this process. Payroll is commonly the first place a company looks at to cut costs and improve profits. For manufacturers, shipping is one of the highest company budget costs. Choosing the wrong logistics expert can increase these costs and leave your business even less profitable. Some companies hire an entire group of people to handle shipment logistics internally. Not every business can afford this option and thankfully there are other less cost alternatives to choose from. The two other choices for logistics support are third party outsourcing and truckload transportation software. Both have separate benefits and drawbacks.

Alternative Choices to Truckload Transportation Software

There are varying types of logistic support providers. Standard logistic providers are lower in cost when compared to other types. Third party logistics is not the main part of their business. Standard providers are better when you need to perfect a particular piece of the shipping process. If your company needs solutions provided to improve the entire process or comprehensive help, these outsource providers are a waste of money. Service developers take the process a step further and are experienced third party logistics providers. They attempt to find solutions that add value to your company. These can be things such as shipment tracking and cross-docking. Service developers are limited in expertise and may not be able to offer the most innovative resolution. Custom adapters are another company option for outsourcing. These providers are equipped to take care of shipping completely. They do not offer new and innovative solutions. Instead custom adapters take over your already perfected shipping process, oversee it, and reduce some of the company's workload. Custom developers are a step up from adapters and offer innovation while overseeing shipping. Remember that when your company chooses outsourcing, higher prices will automatically be paid. Shipping choices are more limited and the additional cost is charged to make the third party service profitable. Truckload transportation software removes these additional costs and ensures every shipping decision is beneficial to your company and not someone else's.

Truckload Transportation Software: A More Innovative Approach

Truckload transportation software is affordable and more convenient. There are no additional charges added to carrier fees. All pricing quotes are direct and concise. No options are withheld due to preference and your company gets the best shipping choices every time. Outsourcing can remove innovation from the complete shipping picture. Logistics applications are as innovative as possible. Freight optimization is performed to ensure the most is gotten from each freight load. Easy route selection offers the most accurate and timely deliveries. In essence, you take control of shipping and become the ultimate logistics provider.

Back to Basics Cooking, Baking & Grilling

keeping your area clean while you cook is a chore in its self. My husband always laughs about the after math when I'm done baking. Here are some helpful ways to improve on making less of a mess in the first place. Use a bowl for your scraps and garbage as you go saving you time running to the trash making you more efficient. Using a thin flexible mat for your cutting board makes transferring vegetables to your pot much easier, by using the flexible mat as a funnel.

Getting into the habit of using a splatter screen when sauteing or shallow frying will save you a lot of time on your clean-up later. Measuring ingredients and using cooking spray over the sink will keep messes confined to an easy to clean area. Keeping a bottle of soapy water handy make it more likely that cleaning up as you go will become part of your cooking habits. Another tip is to cook more slowly. Be a deliberate in measuring, chopping and wiping between each step. but this is one tip I often do not follow my own advice, often trying to do to many task at one time.

With Spring just around the corner what better time than to take stock of what is in your pantry. Consolidate and organize and take note what you're low on. It is also a great time to check those expiration dates and dispose of any that expired. Make a list of items that you can stock in your pantry that will help make a meal quickly without a lot of planning. It is also a good time to add those family favorites.

Now that you have your pantry all organized it is time to turn your attention to the fridge. Do not be afraid to those bowls way in the back that have been forgotten about for weeks. It is a good time to check those condiments with cookouts just around the corner.

With everything clean and organized and Winter still here comfort food is the way to go. A pot of soup on the stove with grilled cheese sandwiches or a stew in the crockpot is the way to go. With Spring not too far away get those recipes out and start planning for fresh salads and garden vegetables. You will be amazed how time and clean-up will be and the fun of cooking, baking and grilling will not become a hard task but a lot of fun putting love in all the recipes for family and friends.

Cosmos Vs Globus

Visiting Europe is more affordable than you might think. The Globus family of brands has two options to choose from. Cosmos offers a great vacation value for those on a budget, while Globus offers premium escorted travel.

In order to understand the difference more clearly, I am going to use an example I came across earlier this week where a client was planning a trip to Spain, but was undecided between the Cosmos "Grand tour of Spain," and the Globus "Spanish Fiesta. " Specifically, the client wanted to know why she should pay $ 500 more for the Globus trip, when the cosmos goes to the same places and is one day longer?

This is one of the best questions you can ask your travel agent! The tourist industry is a very competitive field and if one company is offering the same itinerary at a decidedly different price, there's got to be a reason. As we sat and discussed the two itineraries, here is what the client learned.

She would land in Madrid on either tour; both would meet and greet, (if airfare had been purchased through the tour operator), and each would have a hotel room reserved in her name. Now where the difference begin, is that the Globus tour director would host a welcome dinner that evening and she would meet the other travelers. The Cosmos tour director would only be in the hotel lobby to say hello. Dinner will be on her own, and perhaps she would meet up with other travelers and join them.

After a buffet breakfast (included each morning in either tour) the Globus group will have in depth sightseeing in Madrid, seeing all the major sights, with an entrance to the world famous Prado Museum included and paid for. The afternoon will offer free time. The Cosmos group leaves Madrid, and is driven to Valencia (via Aranjuez and Cuenca), a distance of about 222 miles, with a stop at the Royal Palace along the way. The driving time is about 4 hours, but there will be photo stops as well as a stop for lunch, although not included. The Cosmos tour would then stay in Valencia two nights, which no included sightseeing.

On day two, the Globus tour will head north to Vitoria, stopping at Segovia and Burgos … with photo, rest and lunch stops, of course. Lunch is not included with the Globus on this day either. The distance is about 175 miles, or about 3 hours.

I will not continue the day-by-day comparison, as the article would be quite lengthy, but be assured that these differences continue through. Example: Globus has in-depth sightseeing in Granada, Cosmos offers it as an optional. The Globus tour takes you to Gibraltar, with entrance fee included; Cosmos does not go to Gibraltar. Globus stops for guided, fee paid sightseeing in Toledo; Cosmos does not stop at Toledo. The Cosmos visit in Madrid is at the end of your tour, no inside visits are included.

There are also more subtle differences that a Globus tour includes over Cosmos, such as extra nights in major cities to allow for more free time, a few extra meals throughout the trip, sometimes with wine included or entertainment. With Globus you often each at local restaurants, where we Cosmos you frequent the hotel's restaurant.

To sum it all up, if your goal is to travel comfortably, with clean hotels, some meals, a tour guide as your shepherd and information source and at a price you can afford, go "budget," which is with Cosmos tours . Just remember, there will be many "optional" tours and meals, so do the math. If you want to see as much as possible, gain access to outstanding museums and sights, stay in centrally located hotels and avoid many of the optionals, so more is included in your up-front price, you will find that Globus tours is the better way to go.

Keep in mind they are both owned by the same company, who have offered escorted tours for over 80 years, so you will not be disappointed either way, as long as you are clear on what's included in the price.